This blog is dedicated to promoting and

fund driving for Team EFA members'

chosen animal charities.


Etsy for Animals (EFA) aka Artists Helping Animals,

is a team of independent artists, craftspeople,

vintage sellers and craft suppliers on Etsy.com

who are dedicated to providing charitable relief to animals

by donating a portion of the profits from their shops

to an animal charity of their choosing,

and/or to EFA's featured Charity of the Month.

Friday, August 31, 2012

EFA's Member Charity Promotions Program




EFA's Monthly Challenge Team would like to announce a brand new member promotions program called Etsy for Animals Member Charity Promotions (aka EFA Member Charity Promotions) which will replace our Monthly Challenge program, effective immediately.

EFA's new Member Charity Promotions program will continue in a similar tradition utilizing our current Challenge Blog site (which will be renamed the EFA Member Charity Promotions Blog) as a venue to promote EFA members' team tagged products. Team tagged products, as is currently our team policy, must benefit a formal animal charity organization of some kind.

The primary purpose of our new program will be to assist our members in promoting one of their products in order to facilitate fund raising for the animal charity organization of their choosing, which may or may not be EFA's featured Charity of the Month. The selected product will not need to fit any specific theme and will be on a permanent Anything Goes cycle.

The entry becomes an advertisement of sorts- not only for the actual product but also for the animal charity organization it will benefit. The blog post will include information about the product, its retail cost, which animal charity it will benefit once sold. Information about the charity itself such as their website and why the member is "sponsoring" them, as well as how much will be donated to said charity - specified either in actual dollars or in percentage value- a minimum of at least 10%.

The blog post & product will be promoted on our Social Media channels by Team EFA's dedicated volunteers: on EFA's Fb fan page; on our Twitter account and our Pinterest group. It will also be announced on EFA's Yahoo Groups and posted on our Etsy Teams group. Member participation will be sought to Share, Promote and Heart the item as a way to collectively advertise the product through our Circles. 

But wait! there is more… the second purpose of our new EFA Member Charity Promotions Program is to create an actual fund driving effort for one of our member's charity. That's right… here's where it gets even more exciting ! 

We will be asking each entrant to donate a $2 gift as an entry fee for their advertising slot on the blog. For every 16 entries we receive- an Etsy Treasury will be created- putting each product in a visible collection on Etsy.com. A competition will then ensue on our blog with a voter Poll in which the winner's animal charity organization will win the $32 entry fee jackpot. 

Anyone can vote so let's see how many votes people can muster up for their charity... what a grand cause- an actual monetary donation to a charity ! 

How does it get any better? We do it again! That's right, after we post the Treasury and Poll on the blog… we can start again with a fresh batch of 16 entries. For right now, we'll keep this program on a Monday to Friday schedule but if this new promotional program takes off- we can expand it to a daily posting schedule. Team EFA is here to "Make A Difference" !

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1 comment:

  1. I really like the idea behind this new program - to get some actual funds going to our animal friends. Great idea, Nicole!

    ReplyDelete

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